Online Games, Social Narratives by Esther MacCallum-Stewart

Author:Esther MacCallum-Stewart [Esther MacCallum-Stewart]
Language: eng
Format: epub, pdf
ISBN: 9781317652212
Publisher: Routledge

Finally, transmedia does not need to be an exclusive term but needs to be firmly situated when it is discussed:

We might also think about transmedia branding, transmedia performance, transmedia ritual, transmedia play, transmedia activism, and transmedia spectacle, as other logics, The same text might fit within multiple logics. So for example, we could imagine Glee as a transmedia narrative in which we follow the characters and situations across media, but more often, Glee’s transmedia strategies emphasize trans-media performance, with the songs moving through YouTube, iTunes, live performances, etc., which we read against each other to make sense of the larger Glee phenomenon. (Jenkins, 2011, bold in original)

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